RAW HUMAN GRAFTMEETS SYNTHETICINTELLIGENCE.
Graftweb is a Poole-based web agency built on a simple belief: websites should be performance engines, not digital brochures. We combine human craft with AI-driven strategy to build sites that actually convert visitors into customers.
THREE PRINCIPLES.
ZERO COMPROMISE.
PERFORMANCE FIRST
Every site we build is engineered for speed — sub-second load times, clean code, and Core Web Vitals that pass on day one. A fast site ranks higher, converts better, and respects your visitors' time.
AI-FORWARDED
We don't bolt AI on as an afterthought. From content strategy to lead qualification, automation to analytics — AI is woven into the fabric of every build, giving you capabilities your competitors don't have.
LOCALLY ROOTED
Based in Poole, Dorset, we understand the UK market and the businesses that operate in it. We're not an anonymous offshore shop — we're your neighbours, and we build like our reputation depends on it. Because it does.
MEET PETER.
Peter is the founder of Graftweb, bringing together more than 20 years of hands-on business experience, with sales in excess of £5 Million, and an academic degree-level background in computing, technology and business.
Before launching Graftweb, Peter spent nearly two decades running his own company, giving him first-hand experience of the challenges small businesses face — from attracting customers and managing costs to adapting when technology and consumer behaviour change.
Graftweb grew from the idea that small businesses should be able to access modern websites, AI tools and digital expertise without the agency prices, technical jargon or unnecessary complexity that often comes with them.
Peter remains directly involved in the design, development and strategy behind Graftweb projects, combining practical business thinking with an understanding of how emerging technology can be used to solve real-world problems.